Course curriculum

    1. Welcome to CPG 101

    2. Course Workbook

    3. TROUBLESHOOTING QUICK LINKS

    4. Non-Disclosure Agreement and Privacy Policy

    5. Non-Disclosure Agreement

    6. Privacy Policy

    1. Evaluate What it Means to Create A Consumer Packaged Goods Product

    1. Finance + Costing: Pricing Your Product + Ensuring Viability

    2. Finance + Costing: Costing Your Product

    3. Finance + Costing: Pricing Your Product

    4. Finance + Costing: Reviewing Your Pricing Models + Financing

    5. Finance + Costing: Takeaways + Workbook Assignments

    6. Schedule Your One-On-One Strategy Sessions with Proof!

    1. Funding Your Business With Brightbridge Capital

    2. Video: Finding Your Funding with Brightbridge Capital

    3. Funding Your Business with Brightbridge Capital: Reality Check

    1. Product Development + Production

    1. Analyze Your Competition + Find Your Customers

About this course

  • Free
  • 24 lessons
  • 1.5 hours of video content

More TN Main Street Programs

Have a consumer-packaged product you are looking to launch or grow? Let Proof's team of food and beverage experts help guide you through the journey to building a successful product and business foundation.

  • Production & Fulfillment

    Learn what options to consider for starting up production, warehousing, and distributing your product

  • Branding & Marketing

    Identify your core customer and explore modern marketing strategies to effectively reach them

  • Finance & Funding

    Understand the true cost of your product—from production to distribution—and explore opportunities to fund your business

What we bring to the table.

By joining this program, you are bringing decades of food and beverage experience alongside you to work on your business. We meet you where you are in your business journey, and provide holistic support tailored to your unique business model and needs.

  • CONTENT

    Bite-sized video content relevant to today's industry and designed for operators to work through at your own pace and schedule

  • EXPERTISE

    Access to a team of industry experts from a range of specialized fields such as operations, e-commerce, marketing, and more

  • TOOLS

    Easy-to-use templates, worksheets, and more that have been put into play by dozens of entrepreneurs

What Program Alumni Say

“We had access to experts in the different areas of business who mentored us one-on-one and equipped us with a roadmap to take our business to the next level. It was definitely worth taking the time off from working IN my business to work more closely ON the business and I would encourage every entrepreneur to do the same.”

LoAdebar | Chattanooga, TN

“I found that every session provided me with amazing information, and tools to utilize in growing our business.”

Heard Dat Kitchen | New Orleans

Instructor(s)

Shanna Lucien

Head of Coaching

Since 2021, Shanna Lucien has coached Proof’s restaurant cohorts, specializing in P&L, operations, and HR. She’s supported Urban League groups in Atlanta, Los Angeles, Philadelphia, and Lake County. Formerly Popeyes’ Mountain West Regional Director of Operations, she led support for 100+ franchisees across 21 states/645 restaurants. A New Orleans native with roles at Copeland’s/Al Copeland/AFC, she’s active in local charities - the unofficial “Governor of New Orleans.”

Sondra Bertrand

Lead Coach

Sondra brings over 45 years of experience in foodservice, including 38 years at Popeyes. She began her career as a Regional Training Manager in New Orleans, led a 26-store conversion in Houston, designed brand training programs, and consulted with Midwest franchisees. Returning in 1999, she led Restaurant Support, wrote the “Finding Your 2%” profit manual, and later headed Brand Standards after RBI’s 2017 acquisition. Retired in 2023, she’s now semi-retired and sharing best practices with Proof Incubator.

Stan Stout

High-Growth + Franchise Coach

Stan Stout has more than 25-Years of C-Level, leadership and consulting experience specializing in Multi-Brand Retail and Restaurant companies. His primary focus is leading brand growth, brand turnarounds and risk assessment/mitigation. A sample of his clients: Eat Here Brands (Babalu Tacos and Tapas, Table 100, Interim Restaurant & Bar) Inspire Brands (Arbys, Sonic, Buffalo Wild Wings, Rusty Taco)Piece of Cake 64 Holdings Popeyes Louisiana KitchenMcAlister's and NewksTaco MacTin LizzySticky Fingers Stan is a graduate of UTC, a Certified Coach and past board member of the Georgia Restaurant Association.

For Main Street Directors

Interested in learning more about how to bring Proof's resources to your community? Please let us know!

Thank You