Course curriculum

    1. Welcome to Business Essentials for Food and Beverage

    2. Schedule Your One-On-One Strategy Sessions with Proof!

    3. Business Essentials for Food and Beverage: Course Workbook

    4. PROOF Certification

    5. TROUBLESHOOTING QUICK LINKS

    6. Copy of Non-Disclosure Agreement

    7. Copy of Privacy Policy

    8. Copy of Copy of Non-Disclosure Agreement and Privacy Poilicy

    1. Evaluating Your Business Potential

    2. Key Takeaways + Strategic Action Plan: Session 1

    3. Session 1 Quiz

    1. Operational Safety Across F&B Operations

    2. Key Takeaways + Strategic Action Plan: Session 2

    3. Session 2 Quiz

    1. Building Financial Foundations and Streamlining Supply Chains

    2. Key Takeaways + Strategic Action Plan: Session 3

    3. Financial Tools: OPTIONAL Resources + Costing Spreadsheets

    4. OPTIONAL: Financial Tools: 3 Year Forecast (Pt. 1)

    5. OPTIONAL: Financial Tools: 3 Year Forecast (Pt. 2)

    6. OPTIONAL: Financial Tools: 3 Year Forecast (Pt. 3)

    7. OPTIONAL: Financial Tools: Cocktail Costing Outline

    8. OPTIONAL: Financial Tools: Basic Food Costing Outline (Bakery Example)

    9. Session 3 Quiz

    1. Funding Your Business with Brightbridge Capital

    2. Funding Your Business with Brightbridge Capital

    3. Key Takeaways + Strategic Action Plan: Session 4

    4. Session 4 Quiz

    1. Developing a People-First Approach

    2. Session 5 Quiz

    3. Key Takeaways + Strategic Action Plan: Session 5

About this course

  • Free
  • 42 lessons
  • 3.5 hours of video content

More TN Main Street Programs

Led by Proof’s team of veteran industry experts, our programs are designed to help you learn the tools and gain the confidence you need to succeed in the critical areas of your business.

What we bring to the table.

When you join a Proof program, you are bringing decades of food and beverage experience alongside you to work on your business. We meet you where you are in your business journey, and provide holistic support tailored to your unique business model and needs.

  • CONTENT

    Bite-sized video content relevant to today's industry and designed for operators to work through at your own pace and schedule

  • EXPERTISE

    Access to a team of industry experts from a range of specialized fields such as operations, marketing, and more

  • TOOLS

    Easy-to-use templates, worksheets, and more that have been put into play by hundreds of entrepreneurs

Don't just take our word for it.

See what business owners from across the country have to say about our program.

“So many things in the industry that come up are unexpected, but I knew with Proof, I had someone to call to say 'hey, this is what I’m experiencing' and ask if it’s normal and if they can help me. It’s given me a great sense of confidence, because now when I’m making decisions for the restaurant, I have an opinion from someone who is experienced and gone through what I am now.”

Tiffany | Lil Mama's in Chattanooga, TN

“The way the class was structured as far as dealing with the pandemic and the crisis management that followed was very impactful. This year has been a fast year for me and I knew I needed to scale and Proof coached me on how to scale properly.”

Antonio | Party Bites in Chattanooga, TN

Meet Our Coaches

Our team has decades of experience in the food and beverage industry in a range of specializations.

Kaleena Goldsworthy

COO

Kaleena Goldsworthy pivoted from music to hospitality in 2013, quickly earning certifications and expanding into herbalism and bitters. In 2017 she helped change Tennessee law to found The Bitter Bottle - the state’s first legal alcohol-based bitters - later merging with Maven Table. She founded Goldcraft Co. and now serves as COO of Proof (opening team 2020; COO since 2022). A 2016 Tales of the Cocktail Apprentice, she now manages the program and mentors industry peers.

Shanna Lucien

Head of Coaching

Since 2021, Shanna Lucien has coached Proof’s restaurant cohorts, specializing in P&L, operations, and HR. She’s supported Urban League groups in Atlanta, Los Angeles, Philadelphia, and Lake County. Formerly Popeyes’ Mountain West Regional Director of Operations, she led support for 100+ franchisees across 21 states/645 restaurants. A New Orleans native with roles at Copeland’s/Al Copeland/AFC, she’s active in local charities - the unofficial “Governor of New Orleans.”

For Main Street Directors

Interested in learning more about how to bring Proof's resources to your community? Please let us know!

Thank You