Led by Proof’s team of veteran industry experts, our programs are designed to help you learn the tools and gain the confidence you need to succeed in the critical areas of your business.

What we bring to the table.

When you join a Proof program, you are bringing decades of food and beverage experience alongside you to work on your business. We meet you where you are in your business journey, and provide holistic support tailored to your unique business model and needs.

  • CONTENT

    Bite-sized video content relevant to today's industry and designed for operators to work through at your own pace and schedule

  • EXPERTISE

    Access to a team of industry experts from a range of specialized fields such as operations, marketing, and more

  • TOOLS

    Easy-to-use templates, worksheets, and more that have been put into play by hundreds of entrepreneurs

Get access to industry expertise and more at an affordable price.

For $999, you can enroll in our 8-week course and get unlimited access to video content and our resource library in addition to other featured benefits.

  • 2 Strategy Sessions with a Proof Team Member

    One of our team members will connect 1:1 with you at the beginning and conclusion of the 6-week course to discuss your unique business model and challenges and discuss a pathway to success for your business.

  • 2 Live Speaker Sessions

    Join two live expert speaker presentations during the program and take the opportunity to ask questions directly to them.

  • 4 Office Hours Sessions

    Have questions about a specific area of managing and growing business? Our team of experts will host 4 specialized office hours sessions over the course of the program to answer your most pressing questions.

Don't just take our word for it.

See what business owners from across the country have to say about our program.

“So many things in the industry that come up are unexpected, but I knew with Proof, I had someone to call to say 'hey, this is what I’m experiencing' and ask if it’s normal and if they can help me. It’s given me a great sense of confidence, because now when I’m making decisions for the restaurant, I have an opinion from someone who is experienced and gone through what I am now.”

Tiffany | Lil Mama's in Chattanooga, TN

“The way the class was structured as far as dealing with the pandemic and the crisis management that followed was very impactful. This year has been a fast year for me and I knew I needed to scale and Proof coached me on how to scale properly.”

Antonio | Party Bites in Chattanooga, TN

Get started on improving your business now.

As a restaurant owner, January is the ideal time to shift gears and focus on the business not in the business, identify your operational needs, and chart out strategic growth. When you join a Proof program, you're making the commitment to not only start radically improving your business, but your quality of life.

Sign Up Now

Meet Our Coaches

Our team has decades of experience in the food and beverage industry in a range of specializations.

Kaleena Goldsworthy

COO

Kaleena Goldsworthy pivoted from music to hospitality in 2013, quickly earning certifications and expanding into herbalism and bitters. In 2017 she helped change Tennessee law to found The Bitter Bottle - the state’s first legal alcohol-based bitters - later merging with Maven Table. She founded Goldcraft Co. and now serves as COO of Proof (opening team 2020; COO since 2022). A 2016 Tales of the Cocktail Apprentice, she now manages the program and mentors industry peers.

Shanna Lucien

Head of Coaching

Since 2021, Shanna Lucien has coached Proof’s restaurant cohorts, specializing in P&L, operations, and HR. She’s supported Urban League groups in Atlanta, Los Angeles, Philadelphia, and Lake County. Formerly Popeyes’ Mountain West Regional Director of Operations, she led support for 100+ franchisees across 21 states/645 restaurants. A New Orleans native with roles at Copeland’s/Al Copeland/AFC, she’s active in local charities - the unofficial “Governor of New Orleans.”

Want to chat?

Whether you want more info or want to speak to one of our team members if you're the best fit for the course, we would love to chat with you.

Are you an economic development partner?

We have worked with dozens of economic development and ecosystem partners to support restaurants in individual markets. Click below to complete our form if you want to work together to bring our program to your business community.

COMPLETE FORM

Get monthly industry tips, news, and more sent to your inbox.

Add your email to the mailing list to get the latest from Proof.

Thank You