FREQUENTLY ASKED QUESTIONS

  • What companies should apply for the programs?

    Our programs are designed for food, beverage, and consumer packaged goods (CPG) businesses at various stages of growth—from those still refining their concept to established businesses ready to scale. Whether you’re launching a restaurant, developing a packaged product, expanding a catering company, growing a bar or food truck, or entering retail, our courses provide the tools, coaching, and resources to help you succeed. If you're seeking clarity, structure, and real-world guidance to build or grow your business, these programs are for you.

  • What is the cost of the Program?

    Our On-Demand programs are available for a one-time payment of $299 or $25/month for one year of full access. We also offer cohort-style courses in partnership with economic development offices and community organizations. If you're interested in bringing Proof's programming to your community, please reach out to [email protected].

  • What can I expect to get out of the Program?

    Each program is designed to give you practical, real-world tools to strengthen and grow your business. You’ll walk away with a clear business plan, financial projections, operational strategies, and a stronger understanding of what it takes to succeed in the food, beverage, or CPG space. Whether you choose a self-paced course or a live cohort, you’ll gain access to expert instruction, downloadable resources, and a proven framework built specifically for entrepreneurs like you. Most importantly, you’ll leave with confidence, clarity, and a solid foundation to move your business forward.

  • How long will I have access to the course?

    You’ll have full access to the course and resource library for one full year, whether you pay upfront or monthly.

  • Can I work at my own pace?

    Yes! Our On-Demand courses are completely self-paced, so you can start anytime and work through the content on your own schedule.

  • What if I need help while taking the course?

    We offer two optional 1:1 coaching sessions with each course purchase. If you find you'd like to engage with Proof more regularly, we offer discounted consulting rates for our e-learning clients. Just reach out to us at [email protected] for more information!

  • Do I need to have an existing business to take the course?

    Not at all. Many participants are still in the idea or planning stage. Our courses are designed to support both new and existing businesses.

  • Do I get a certificate after completing the course?

    Yes, participants who complete the full course and submit the required assignments will receive a Proof Certificate of Completion.

  • Can I take more than one course at a time?

    Absolutely! Many entrepreneurs find value in taking multiple courses to support different areas of their business, such as operations, retail readiness, or marketing strategy.

What Our Alumni Say

“Having the opportunity to review our operations and dissect our pain points with industry pros who have been in the business for years was an IMMENSE value add to us.”

Good Batch Mama | Kingsport, TN

“The way the class was structured as far as dealing with the pandemic and the crisis management that followed was very impactful. This year has been a fast year for me and I knew I needed to scale and Proof coached me on how to scale properly.”

Party Bites | Chattanooga, TN

““Every course was beneficial to me and my business."”

Martha's Kitchen | Philadelphia, PA

“"I found that every session provided me with amazing information, and tools to utilize in growing our business.”

Heard Dat Kitchen | New Orleans, LA

“It’s given me a great sense of confidence, because now when I’m making decisions for the restaurant, I have an opinion from someone who is experienced and gone through what I am now.”

Lil Mama's | Chattanooga, TN

About Proof

Proof is a nonprofit resource center dedicated to helping food, beverage, and consumer packaged goods (CPG) entrepreneurs start, grow, and sustain their businesses. With over 200 years of combined industry experience, our team delivers practical, real-world support through on-demand courses, accelerator programs, incubator development, and 1:1 coaching. We work alongside entrepreneurs and communities to build stronger local economies, offering tools and training that turn ideas into successful, scalable businesses. Whether you're just getting started or looking to grow, Proof is here to help you move forward with clarity and confidence.

Learn more about Proof at proofincubator.com.