Program Content

  • Creating a Consumer Goods Product        
  • Ensuring the Product is Financially Viable
  • Funding Your Business
  • Analyzing Competition and Finding Your Customers
  • Marketing Strategy 101
  • Branding Strategy

Have a consumer-packaged product you are looking to launch or grow? Let Proof's team of food and beverage experts help guide you through the journey to building a successful product and business foundation.

  • Production & Fulfillment

    Learn what options to consider for starting up production, warehousing, and distributing your product

  • Branding & Marketing

    Identify your core customer and explore modern marketing strategies to effectively reach them

  • Finance & Funding

    Understand the true cost of your product—from production to distribution—and explore opportunities to fund your business

What we bring to the table.

By joining this program, you are bringing decades of food and beverage experience alongside you to work on your business. We meet you where you are in your business journey, and provide holistic support tailored to your unique business model and needs.


    Bite-sized video content relevant to today's industry and designed for operators to work through at your own pace and schedule


    Access to a team of industry experts from a range of specialized fields such as operations, e-commerce, marketing, and more


    Easy-to-use templates, worksheets, and more that have been put into play by dozens of entrepreneurs

Direct access to expertise to help you build your brand.

In this course you will not only get access to relevant industry information and resources but to world-class experts as well.

  • 1-on-1 Strategy Sessions

    Proof's team will connect with you during the program to offer 1:1 feedback and guidance tailored to your unique concept and goals.

  • Expert Office Hours

    Proof's team and network of industry specialists will provide regular Office Hours to help answer your most pressing questions in areas of finance, marketing, and more.

What Program Alumni Say

“We had access to experts in the different areas of business who mentored us one-on-one and equipped us with a roadmap to take our business to the next level. It was definitely worth taking the time off from working IN my business to work more closely ON the business and I would encourage every entrepreneur to do the same.”

LoAdebar | Chattanooga, TN

“I found that every session provided me with amazing information, and tools to utilize in growing our business.”

Heard Dat Kitchen | New Orleans