What we bring to the table.

When you join a Proof program, you are bringing decades of food and beverage experience alongside you to work on your business. We meet you where you are in your business journey, and provide holistic support tailored to your unique business model and needs.

  • CONTENT

    Bite-sized video content relevant to today's industry and designed for operators to work through at your own pace and schedule

  • EXPERTISE

    Access to a team of industry experts from a range of specialized fields such as operations, marketing, and more

  • TOOLS

    Easy-to-use templates, worksheets, and more that have been put into play by hundreds of entrepreneurs

Don't just take our word for it.

See what business owners from across the country have to say about our program.

“So many things in the industry that come up are unexpected, but I knew with Proof, I had someone to call to say 'hey, this is what I’m experiencing' and ask if it’s normal and if they can help me. It’s given me a great sense of confidence, because now when I’m making decisions for the restaurant, I have an opinion from someone who is experienced and gone through what I am now.”

Tiffany | Lil Mama's in Chattanooga, TN

“The way the class was structured as far as dealing with the pandemic and the crisis management that followed was very impactful. This year has been a fast year for me and I knew I needed to scale and Proof coached me on how to scale properly.”

Antonio | Party Bites in Chattanooga, TN

Meet Our Coaches

Our team has decades of experience in the food and beverage industry in a range of specializations.

Shanna Lucien

Head of Coaching

Since 2021, Shanna Lucien has coached Proof’s restaurant cohorts, specializing in P&L, operations, and HR. She’s supported Urban League groups in Atlanta, Los Angeles, Philadelphia, and Lake County. Formerly Popeyes’ Mountain West Regional Director of Operations, she led support for 100+ franchisees across 21 states/645 restaurants. A New Orleans native with roles at Copeland’s/Al Copeland/AFC, she’s active in local charities - the unofficial “Governor of New Orleans.”

Sondra Bertrand

Lead Coach

Sondra brings over 45 years of experience in foodservice, including 38 years at Popeyes. She began her career as a Regional Training Manager in New Orleans, led a 26-store conversion in Houston, designed brand training programs, and consulted with Midwest franchisees. Returning in 1999, she led Restaurant Support, wrote the “Finding Your 2%” profit manual, and later headed Brand Standards after RBI’s 2017 acquisition. Retired in 2023, she’s now semi-retired and sharing best practices with Proof Incubator.

Libby Santin

Coach + QBO ProAdvisor

Libby Santin is the founder of Libby Santin Consulting LLC, helping companies start, grow, and exit. She previously directed UTC’s Center for Innovation & Entrepreneurship and was president/co-owner of Dynamic Displays & Graphics in Chattanooga. With 30+ years in marketing and management, Libby holds a BS in Industrial Design (Georgia Tech) and an MBA (UTC), and is a QuickBooks Online ProAdvisor and Certified Exit Planning Advisor.

Want to chat?

Whether you want more info or want to speak to one of our team members if you're the best fit for the course, we would love to chat with you.

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